6 Cities, 7 Days, 3 Teams – A Successful Medshield Broker Event

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Since 1968 Medshield has been providing reliable medical schemes to over 160 000 members throughout South Africa. For the past 5 years, Saints Branding has assisted with the annual Medshield broker event. We, at Avstage have been lucky enough to be a part of this phenomenal event. Here’s how it all comes together.Medshield broker event

The Medshield broker event aims to bring brokers together from various firms to discuss exciting Medshield product launches for the following year and any benefits they may have added to their existing products. Medshield use this event to celebrate their company achievements – such as AA ratings and provide brokers with sales tools to recruit new members. To produce a seamless annual event, Saints Branding works alongside an event production company – Alan Glass Production.

Avstage have been working directly with Alan Glass of Alan Glass Production for many years, on various projects. Alan Glass Production specialises in corporate communication, event production and facilitation, TV / video production and advertising services in South Africa and Mauritius. Alan Glass is also part of Fried Glass.

Each year the Medshield broker event pulls together a fantastic team of people that make the event possible and memorable. The team consists of a number of dedicated specialists. We have been providing technical solutions for this annual event, for the past 5 years.

Since it started, the annual project has grown. It now includes two Joburg events. One for Medshield Staff (+- 250 Pax) and the main event for Medshield brokers (+- 350 Pax). Medshield then then do a 5-city roadshow with a smaller version of the event for all the brokers in Cape Town, Durban, Bloemfontein, PE, and East London. Setting up and providing audio-visual equipment for 6 cities over 7 days requires planning, resources, technical know-how and most importantly, 3 incredible teams!

Our itinerary looked something like this:Medshield annual broker event

Day 1 – 25 September 2017:
Our first team set up in Kyalami, Johannesburg at Theatre On The Track.

Day 2 – 26 September 2017:
The staff show took place at Theatre On The Track.

Day 3 – 27 September 2017:
The show for the brokers took place at the same location. Here’s the challenge – we needed to produce a scaled-down version of the show in Cape Town, the very next day.

While the broker show was taking place in Johannesburg, we had a second team, with a second set of resources, setting up in Cape Town.

Day 4 – 28 September 2017:
We had set up in Cape Town at the Cape Town International Convention Centre. While the show was in action, we had a third team, with their own set of resources setting up for the fourth show in Durban.

Day 5 – 29 September 2017:
Our team were set up in Durban at Moses Mabhida Stadium, ready for the show that day.

Day 6 – 2 October 2017:
Over the weekend, we had time to gather ourselves. The Durban team were ready to move on to Port Elizabeth where the next broker event took place at Protea Hotel, Marine.

Day 7 – 3 October 2017:
The Durban/PE team were set up and ready for the sixth show on day seven in East London, at the International Convention Centre.

Day 8 – 5 October 2017:
We had reached the last destination of the roadshow – Bloemfontein. The same, incredible Durbs/PE/EL team had already set up for the seventh and final event which took place at the Protea Hotel, Willow Lake.

Apart from showing off our insanely capable team, each year we use the annual Medshield broker event as an opportunity to showcase the latest and greatest technology at no extra cost to the client. It’s a two-fold strategy: The show turns out spectacularly and we have fun playing with new toys – obviously.

The equipment that made the Medshield broker event possible


medshield broker event
For the Medshield broker event we used Christie Projectors purchased from Stage Audio Works. We use this particular projector for all our events. It is compact, provides a bright, high res image and has wonderful flexibility when it comes to screen size. We swear by this brand but always have a spare on hand.


medshield broker event
Shure claims to be the most trusted audio brand worldwide. We purchased the latest wireless microphones from Wild & Marr. The Shure wireless microphones are absolutely incredible. We use them because while there are many devices competing for wireless airspace, the Shure Wireless microphones seek out areas in the wireless airspace with the least interference. This results in flawless sound with no drop out or decrease in quality.


Medshield broker event
This is the department where we really like to show off.  Robe Lighting – purchased from DWR Distribution, never lets us down and provides incredible, impressive stage effects.

We cannot wait to be a part of next year’s Medshield event where we will meet new professionals, push our limits, test our resources and play with a whole new range of the latest and greatest technology.

All photographs featured in this article were taken by Snapdragon.


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